The Shell Lubricants Sales Team, with the support of Sol Guyana, completed their Premiums Week sales activity during March 25 – 29, 2019. The goals were to focus primarily on our premium products for the week, increase our customer coverage, sales volumes and product awareness. Team Guyana had lots of fun engaging customers and meeting targets.
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Sol Guyana/Shell Lubricants participated in the Government Technical Institute’s Open Day, entitled ‘Taste of the Trades – Refuelling the Future’. The goal was to offer guidance and encouragement to students as they explored the various career paths on display at the Open Day. Students were enthusiastic to learn about job opportunities within the petroleum industry and the development paths offered by Sol. The team also encouraged the students of the Motor Vehicle Engine System Programme to take advantage of the partnership between Sol and GTI including the 6-week internship and reward given to the best graduating students for levels 1 and 2.
Sol Guyana Inc. has joined forces with the Government Technical Institute (GTI) in Georgetown, Guyana to secure the future for students of the Motor Vehicle Engine Systems Program with a three-year sponsorship pledge. Under the arrangement, Sol Guyana Inc. the Country’s Shell Lubricants Macro Distributor, will provide two students selected from the program with annual industrial job attachments, and also present an annual prize to the highest performing student in the program. Other support will include lubricants technical training delivered in association with Shell Lubricants; personal protective equipment for staff and students enrolled in the program and annual refurbishing of the Motor Vehicle Engine Systems Classroom.
The Linden Trade and Investment Fair, an annual event held as part of the Linden Town Week, gives both small and large-scale businesses an opportunity to display their products and services. Over the three-day event, the Shell Lubricants team in Guyana was able to engage with students and other interested persons involved in mining, manufacturing, logging and farming.
The team shared information on product specifications, usage and benefits with those present at the fair. Sol Guyana was commended by the Senior Vice President of the Linden Chambers of Commerce, Lyndon Younge for its commitment to Guyana’s development, and especially the mining town of Linden. There was also much fanfare at the Shell Lubricants booth thanks to the Shell Helix Ultra ‘Spot the Bottle’ campaign, which was named as one of the highlights of the team’s presentation.
Sol Jamaica remains committed to educating our valued customers on the benefits of using Shell Lubricants and our Sol supplied services. On March 14, 2018 we hosted a training session which included the Basics of Lubricants, Shell product lines, features & benefits of using Shell Lubricants, as well as the Marketing and Technical support that is available to our customers. Providing this knowledge to these influencers will better assist them in recommending Shell Lubricants to the end consumer.