Our Brand Story
Our brand story began in 2005 when we first acquired Shell’s assets in the Eastern Caribbean, Guyana, Suriname and Belize. Through the purchase of Shell’s assets, we became a licensee of the Shell brand, which meant that all across the region Sol was the authorised distributor of Shell products and services to customers. Since then through the further purchase of assets owned by both Shell and Esso, Sol now manages a robust portfolio.
In 2009, the team at Sol made a strategic decision to solidify its presence across the Caribbean. Sol unveiled its first Sol Service Station in Haiti before moving on to the markets of Anguilla, St. Kitts, St. Maarten and the British Virgin Islands a year later. The Sol Service Station is characterised by a prominent orange and blue colour palette, which personifies the warm hues of the Caribbean landscape; it is further accentuated by a polished silver setting which supports the overall modern design of the station. The Group has since introduced Sol branded stations in Suriname as well as in St. Lucia and Barbados, strengthening its position as a permanent and prominent fixture in the region’s business, environmental and social landscape.
We have also made our mark in the aviation industry following the purchase of Shell’s aviation business in 2009 and have been servicing international and regional airlines through our business unit Sol Aviation Services Limited.
In 2014 Sol diversified further with the acquisition of ExxonMobil's fuels marketing businesses in the Bahamas, Barbados, Bermuda, Dominican Republic the Cayman Islands, Guadeloupe and Martinique allowing Sol to further expand its reach in the region. Sol entered into long-term fuels supply and brand licence agreements with ExxonMobil and as a result we will have a continuation of the Esso brand in these countries.
Since the introduction of the Sol brand in Haiti, The Group now manages a portfolio of 480 service stations, 14 aviation facilities, 24 marinas, and 32 import terminals.