The Sol Group is a leading petroleum company.
Sol is the premier supplier of petroleum products to the Caribbean basin, providing customised energy solutions to customers every day and for generations to come.
The Sol Group supplies fuels, lubricants, and LPG through an extensive service station network and supplies petroleum based products to commercial customers who are involved in shipping, luxury boating, aviation, mining, trucking and fleet operations.
At present, we operate across more than fifty-five (55) companies in nineteen (19) countries. Due to this geographical diversity our business is transacted in nine (9) currencies, across four (4) languages within multiple legislative frameworks. This complex business is managed through talented local managers and supported by a Corporate Head Office located in Barbados.
Our brand story
Our brand story began in 2005 when we first acquired Shell’s assets in the Eastern Caribbean, Guyana, Suriname and Belize. Through the purchase of Shell’s assets, we became a licensee of the Shell brand, which meant that all across the region Sol was the authorised distributor of Shell products and services to customers. Since then through the further purchase of assets owned by both Shell and Esso, Sol now manages a robust portfolio.
In 2009, the team at Sol made a strategic decision to solidify its presence across the Caribbean. Sol unveiled its first Sol Service Station in Haiti before moving on to the markets of Anguilla, St. Kitts, St. Maarten and the British Virgin Islands a year later. The Sol Service Station is characterised by a prominent orange and blue colour palette, which personifies the warm hues of the Caribbean landscape; it is further accentuated by a polished silver setting which supports the overall modern design of the station. The Group has since introduced Sol branded stations in Suriname as well as in St. Lucia and Barbados, strengthening its position as a permanent and prominent fixture in the region’s business, environmental and social landscape.
Since the introduction of the Sol brand in Haiti, The Group confirms a combined total of 60 Sol branded service stations, marinas and Solshops in its portfolio; while on the Shell side The Group manages over 350 Shell branded service stations.
We have also made our mark in the aviation industry following the purchase of Shell’s aviation business in 2009 and have been servicing international and regional airlines through our business unit Sol Aviation Services Limited.
The Sol Way
At Sol, we are committed to offering quality products and excellent energy solutions to our customers and this commitment extends to regional priorities. Investing in the developmental goals of the countries where we operate is important to us and we have taken particular interest in contributing to long-term projects which are linked to energy, environment, education and sports. We also support non-profit organisations and work with industry partners to invest in initiatives which are able to benefit the region positively.
Energy is our business and our customers are our priority. The team at Sol is passionate and determined to lead the way in providing the best in energy solutions for your everyday needs.